In 2018, I got to create A Glam Lifestyle's first holiday gift guide. I was so excited to be welcomed back to create the 2019 guide, as well.
A Glam Lifestyle is run by local South Florida blogger Amanda Champion. Her editorial-focused lifestyle blog is aimed at the everyday woman who is balancing life while staying glam!
Her inspiration was traditional fashion editorial layouts. I used her subdued palette of golds and gray to tie her brand together while adding that touch of glam to every spread.
Once the layout was created, I hot-linked each item on every spread to correspond with its purchasing page. Some items even had special promo codes for readers to get the best discounts, courtesy of Amanda Champion.
I love when I get to create magazine-style deliverables. My first job out of college was actually working on fashion catalogs for medical scrubs, so I'm able to still tap into that experience to create the über chic designs Amanda has aligned her brand with.
I'm Alyssa Ostroff— a designer and marketer who works with startups looking to push creative boundaries.