One of my favorite challenges was designing multiple illustrations for the online retailer ChefUniforms.com.
I started this design project with in-depth research into the target audience we were designing for. In this case, it was professional, industry-level chefs. My research showed an affinity for edgy imagery (think skulls and knives), an appreciation for kitchen tools like cutlery and cookware, and a love of all things tattooed.
Using this information, I initiated the sketching phase and fleshed out a bunch of illustrations and typographic heavy designs.
Once the sketching process was finalized, I moved onto the best part - digitally rendering our creations. Below are the final designs for ChefUniforms.com.
The "Chef Salad" design was my second favorite design I created. It involved combining many different elements from the kitchen and them fridge and weaving them together to form a design reminiscent of a tattoo.
This design ended up becoming a top seller year after year and is still highly profitable today. The only design to outsell it was our "Mad Skull" design.
I'm Alyssa Ostroff— a designer and marketer who works with startups looking to push creative boundaries.